SXII: Beauty Therapy & Wellness Overview
Founder: Corrie Davis
Business Name: SXII Esthetics LLC
Website: https://www.sxiiesthetics.net
Socials: Currently expanding our digital presence; decentralized platforms that allow us to talk about women’s sexual health uncensored.
We welcome the opportunity to connect further and explore partnership or funding opportunities that support sexual health equity, wellness innovation, and community-centered solutions.
Mission Statement:
SXII Esthetics (pronounced “sexy”) is a digital wellness and beauty therapy company guiding high-performing Black and Brown women to reclaim their sensuality, self-devotion, and personal power. Through culturally-rooted rituals, intentional products, and embodied education, we support women in returning to their bodies, their beauty, and their embodied yes.
Demographics & Community Context:
SXII Esthetics LLC is dedicated to serving high-performing Black and Brown women, ages 25 to 45, primarily in urban spaces. These women carry rich histories and complex stories—many are survivors of trauma, both systemic and personal—and they are ready to reclaim their power, beauty, and sensuality on their own terms.
Our clients are ambitious professionals, caregivers, and women building first-generation legacies—often the first in their families to graduate, to lead, to choose themselves, to rest, or to access wealth and wellness on their own terms. They seek spaces and experiences that truly honor their identities, culture, and journeys—not the generic, one-size-fits-all offerings of mainstream beauty and wellness brands.
In a world that often overlooks them, SXII Esthetics creates a radical space for cultural affirmation, healing, and self-devotion through products, digital wellness experiences, and community-driven education designed specifically for their unique needs and aspirations.
Our Why
Black women make up only 14% of the U.S. female population, yet they account for 52% of new HIV cases—an alarming disparity. At the same time, Black women are major consumers in the beauty and personal care industry. SXII Esthetics is committed to leveraging beauty as a powerful catalyst for public health conversations.
We aim to expand access to essential sexual health resources—including accurate information, referrals to culturally competent providers, community dialogue on relevant topics, empowering multimedia content, and contraceptives.
What We Offer:
- Virtual beauty/wellness services via subscription
- Community-centered experiences
- Future product line (2 cosmetics ideas in pre development)
Unique Value Proposition
SXII blends beauty therapy, sensual systems, and cultural empowerment into a digital wellness experience designed for high-performing Black and Brown women. We use beauty as a pathway beyond appearances—a return to sensual intelligence, self-devotion, and personal sovereignty.
Through virtual sensual systems advisory, intentional education, and community-rooted experiences, we support embodied healing, creative expression, and deep self-trust—meeting women where they are and guiding them back to themselves.
A portion of our profits supports culturally responsive wellness providers and initiatives. Through partnerships like the Beauty Shop Study at Texas Christian University, we’re building a network that bridges beauty, sexual wellness, and culturally affirming care for women who deserve to be seen, supported, and sovereign.
Current Achievements or Milestones
- 1,400-member virtual community
- 75%+ open rate on email campaigns
- 100+ hours of virtual wellness sessions and outreach delivered
- Partnerships in development to collaborate with other public health initiatives
Business Goals (Next 2–3 Years):
- Launch beauty e-commerce space
- Trademark the brand
- Build strategic partnerships
- Scale sustainable product offerings
- Build Social Media
Why We're Seeking Support:
- Expand our reach via digital ad campaigns and platform growth
- Launch two new sexual wellness and beauty products currently in development (ideation phase)
- File for a federal trademark to protect our IP and brand
Your support will help us scale a culturally responsive platform that centers Black women’s wellness and empowers community care.
“This is the first time I’ve felt safe talking about my sexual health while also taking care of myself.”
– SXII Community Member
“SXII Esthetics isn’t just a brand; it’s a movement, a mirror, and a portal back to the parts of ourselves that the world often tries to bury.”
– SXII Founder & CEO
Glossary
SXII Terminology
Sensual Systems Advisory
A signature SXII offering: a hybrid of licensed beauty advising and embodied pleasure coaching. This unique approach supports clients in tending to their mind, body, beauty, and sensuality—as interconnected systems of power, clarity, and self-devotion. It’s not about surface; it’s about sovereignty from the inside out.
Self-Devotion
A deeper commitment than self-care — it’s about honoring your body, desires, and truth without needing permission. It’s the ongoing practice of choosing yourself.
Sovereignty
The state of being fully in ownership of your body, choices, and narrative. At SXII, sovereignty is both a birthright and a lifestyle — one that refuses erasure or fragmentation.
S.P.A. (Sensual Public Advocacy)
Our transformative training program for beauty professionals, designed to deepen their ability to support clients holistically and become powerful advocates for community sexual wellness and health.